Portfolio
From marketing strategies and content management to brand identities — here you can explore some of the projects I've worked on, how I approached them and what I created.
Eatbox
A six-month marketing strategy to reintroduce the brand after a rebrand. The project included market and competitor research, a new communication direction, social media content planning and influencer campaigns.
View project ↗
The Merch Studio
A long-term brand positioning strategy and monthly content planning, so individual posts work together rather than each on its own.
View project ↗
Kitchen SI
End-to-end planning and creation of the restaurant's social media content — from creative concepts and scripts to shooting, design and publishing. Campaigns and communication tailored to the audience, seasonal offers and business goals.
View project ↗
CandyBaby
End-to-end social media and marketing communication for a Bulgarian children's clothing brand: planning and publishing content for Facebook, Instagram and TikTok, coordinating with a design team, running influencer and UGC campaigns and communicating with the audience.
View project ↗
Personal Branding | Business Coach
Brand identity and marketing strategy focused on positioning a personal brand in the premium segment. Full social media management across three-plus platforms, including content and creatives, communication optimisation and strategic campaign planning around key brand initiatives.
View project ↗
Organic Bakery
Brand identity and website developed for a real business's planned move to a new name and positioning.
View project ↗
Cakelicious
A concept brand built from scratch as a graduation project — from market research and visual identity to marketing strategy and budget.
View project ↗
Simplicity Barbershop
Visual identity, ready-to-use social media materials and a practical marketing plan for a new barbershop.
View project ↗
Macron
Marketing strategy and social media management for the international sportswear brand Macron in the Bulgarian market, including communication around the opening of a physical store in Varna.
View project ↗
CarAssist
Developing and running an educational campaign aimed at a female audience, making automotive topics more accessible and building trust in the brand.
View project ↗
Belot.bg
Social media content management, fun campaigns, Reels and blog articles that present belot through humour, practical tips and situations players know well.
View project ↗Have a project you need help with?
Tell me a little about your business, what you want to achieve and what you need help with. We'll discuss whether and how we can work together.
Book a free introductory call ↗