Gen Z marketing, minus the chaos.

Hi, I'm Stefani! 👋
I help small and medium-sized businesses and personal brands understand their audience better, find the right marketing direction and put it into practice.

How can I help you? ↗See my work ↗

Stefani in a polaroid frame next to slices of toast

You're in the right place if…

You do marketing, but have no clear direction.

You post content, try different things and spend time on marketing, but you don't know which efforts actually help your business and which just fill the calendar.

You have a business, but don't know how to reach the right people.

You know what you offer, but it's hard to decide who to talk to, where to find those people and how to get their attention.

You have something to say, but don't know how to present it.

You have ideas, experience or a product you believe in, but struggle to turn it into content and messages people understand, remember and connect with.

You want someone who doesn't just complete tasks, but thinks alongside you.

You're not just looking for someone to post on schedule. You want a partner who asks questions, suggests solutions and understands how marketing fits your business goals.

Book a free intro call ↗

Projects

and results

From marketing strategies to content and campaigns — here you can explore some of the projects I've worked on, my approach and what we achieved.

30+

Brands I've worked with

20+

Strategies and analyses developed

400K+

Reach / views generated

Eatbox

A six-month marketing strategy to relaunch the brand after a rebrand, including market and competitor research, a new communication direction, social media content planning and influencer campaigns.

Marketing StrategyBrand ResearchBrand Repositioning

The Merch Studio

A long-term brand positioning strategy and monthly content planning, so individual posts work together rather than each on its own.

Marketing StrategyBrand PositioningContent Planning

Belot.bg

Social media content management, fun campaigns, Reels and blog articles presenting belot through humour, practical tips and situations players recognise.

Creative CampaignsSocial MediaContent Marketing

End-to-end planning and creation of the restaurant's social media content — from creative concepts and scripts to filming, design and publishing. Campaigns and communication tailored to the audience, seasonal offers and business goals.

Content CreationSocial Media ManagementCreative Campaigns

Personal Branding | Business Coach

Brand identity and marketing strategy focused on positioning the personal brand in the premium segment. Full social media management across three-plus platforms, including content and creatives, communication optimisation and strategic campaign planning around key brand initiatives.

Brand IdentityMarketing StrategySocial Media Management

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Explore all projects ↗

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Services

How can I help?

Marketing doesn't start with a post and doesn't end with an ad. It starts with understanding people, their needs and the reasons they choose you. Here's where I can support you:

Strategy & research

A clear direction based on real data and an understanding of your audience.

Audience and competitor analysis
Positioning and key messages
Choosing the right channels
Growth plan and concrete steps

Content & copywriting

Content that speaks to the right people and supports your business goals.

Social media posts
Articles and blog content
Website and landing page copy
Email content and campaigns

Social media & campaigns

A consistent presence on the right channels, focused on real results.

Strategy and planning
Content creation and publishing
Ad campaigns
Coordinating influencers and UGC for campaigns
Analysis and optimisation

Audit & optimisation

A clear picture of what works, what can improve and where the biggest opportunities are.

Review of current channels and results
Finding gaps and potential
Concrete recommendations for improvement
Prioritised next steps

Not sure where to start?

ARE YOU SURE MARKETING IS REALLY THE PROBLEM?

Answer a few questions about your business and find out what might be holding you back, what's worth focusing on and whether any of my services are right for you.

Find out what's holding your business back ↗

How I work

01
First, we get to know each other
We start with a short call where you tell me about your business, what you want to achieve and what you need help with.
02
We decide if we're a good fit
If I think I can help, you'll get a proposal with a clear scope, timeline and price. If I'm not the right person, I'll tell you.
03
We prepare everything we need
We agree on the details of working together, gather the information we need about your business and decide where to start.
04
We get to work
Depending on the service, we move on to analysis, strategy or execution. We keep in regular contact, track results and adjust when needed.